I am a seasoned Product Strategist who currently leads the product function for the #fintech Software Platform, Paid. I bring with me 20 years of industry experience across the entire product stack, spanning user research and business analysis, engineering, UX design, and product strategy. My focus is on customer experience and being data-driven to solve problems through frameworks such as Jobs to be Done. I ensure delivery targets are met through agile and lean methodologies. Drawing from my experience across startup, publisher, agency, and B2B enterprise environments, I possess a practical ability to translate enterprise business challenges into SaaS and digital product solutions. My enthusiasm and user empathy allow me to deliver exceptional results.

I have a proven track record of working with some of the world's largest brands, and I can proudly name various FTSE100 companies as product customers.